Mary Meeker is a venture capitalist, author and former Wall Street securities analyst. She is a partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers.
Meeker focuses on investments in the firm’s digital practice and helps lead KPCB’s Digital Growth Funds, targeting high-growth Internet companies that have achieved rapid adoption and scale. Her annual Internet Trends report is keenly awaited by industry watchers.
When she presented her report, she noted that growth of global internet users is actually decelerating if you exclude India, where the opposite is happening.
- Growth in India is actually accelerating; up 40% y-o-y as against 33% last year. In fact, at 277 million, India's connected population is now greater than that of the U.S. and second only to China.
- Global smartphone user growth is slowing, up 21% as against 31% last year. Android smart phone continues to gain share v/s IOS.
- Internet advertising has gone from $0 to $60 billion in just 20 years. Internet advertising revenue is dominated by Google followed by Facebook. Yet, there’s plenty of potential that is still unrealized. Advertisers and ad agencies are sticking with traditional media even as consumers have shifted their attention to the internet and mobile ecosystem.
- Meeker estimates the mobile ad market at $22 billion in the U.S., pointing to data: people spend 25% of their time on mobile devices compared to 36% watching television, 22% staring at the Internet on their desktops, 13% listening to radio, and 4% reading print. Yet, spending on mobile ads only accounts for 12% of the total advertising pie.
- The social networks people are spending the most time in: Facebook, Instagram and Snapchat.
- Online ad efficacy has a long way to go. Google has proven that advertising on the internet works but many online ads, specially video ads, are ineffective 81% of users muting the ads and 93% consider using ad-blocking software.
- Some of the best ads are on Snapchat. The ads tend to be authentic, entertaining, in context and often brief.
You can view her presentation here.
You can view the 200+ power point slides here.
