10 reasons why the Real Estate sector is in a slump

Aug 20, 2019

Sentiments among real estate sector’s stakeholders have only worsened in the second quarter, reveals a survey by Knight Frank, Federation of Indian Chambers of Commerce & Industry, and National Real Estate Development Council.

Stakeholders have downgraded the outlook for the ongoing six months to ‘pessimistic’ in the Real Estate Sentiment Index Q2 2019, says this news report. It also states that unsold inventory stands at 42 months, according to real estate research firm Liases Foras.

Anuj Puri, Chairman of ANAROCK Property Consultants believes that a convincing and sustainable revival for the Indian housing sector depends on numerous factors getting resolved. He lists them below.

1. Unattractive/Negative ROI

The returns on investments in residential real estate have dropped from two or even three-digit values to low single-digit or, in many locations, even negative returns over the last few years. This naturally keeps investors at bay - and investors need to be in the driver’s seat for the market to revive. The ROI from housing currently clocks in at a meagre 2-3% even in the most favourable markets across Indian cities.

2. The Economic Slowdown

This has a direct correlation to employment creation and job security in India. Cash-conservation is the order of the day in a country where citizens are unsure of getting jobs, or job continuity. Torpor in the economy and ensuing job insecurity is a sure-fire consumption killer

3. Lack of Faith in Under-construction Properties

The massive burden of heavily delayed and terminally stuck housing projects on the market is both a cause and effect when it comes to low homebuyer sentiment. Under-construction homes were previously Indian homebuyers' default choice due to the more competitive prices.

4. The Anticipation of a Significant Price Correction

Neither end-users and certainly not investors are interested in putting money into a depreciating asset. They would rather wait for prices to sink to their 'lowest best'. The fact that housing prices have already bottomed out does not register since the sector is widely perceived to be in such turmoil that further price corrections seem inevitable.

The sales currently being registered are largely to end-users who got good deals and were tired of waiting. However, the bulk of buyers who could tip the scales in favour of a convincing housing revival prefer to wait and watch in a market where renting homes is cheap.

5. Unfavourable Loan-to-value Ratio

Moving cautiously, RBI has laid down stricter norms and guidelines for banks dispensing housing loans. In recent times, the loan-to-value (LTV) ratio - the amount of loan that can be given for a property of a certain market value – is now restricted to 70%, whereas it previously ranged between 80% and even 90% of the property value.

In short, buyers availing home loans now have to pay 30% of the property cost upfront. When too many aspiring buyers either don't have that kind of money on hand or prefer to hoard it because of uncertain economic headwinds, sales will fall. Both the real estate and automobile industries fall prey to the same dynamic of cash-conservativeness. To add to this, NBFCs/HFCs have also slowed down their lending to individual homebuyers.

6. High Taxation on Under-construction Homes

GST has replaced the multiple levels of taxation previously applicable on a home purchase, but the increased simplicity has not resulted in better cost-efficiency. Under-construction homes attract 5% GST for premium (mid-range) properties and 1% for affordable homes. However, this does not include ITC benefits, which would have reduced the overall purchase cost. Over and above, 5-7% stamp duty and registration charges apply to both under-construction and ready-to-move homes but the cumulative extra cost on under-construction homes effectively negates most of the price advantage they used to offer.

Not surprisingly, most housing purchases today are in ready-to-move properties which do not attract any GST. However, developers need working capital to complete their ongoing projects. The lack of buyer interest for under-construction homes deprives developers of one of the previously 'traditional' funding routes - interest-free capital raised directly from the market.

This dynamic perpetuates the vicious cycle of the overall slowdown in the sector - buyers are averse to investing in under-construction homes, projects get delayed because of lack of funding, and slow or no construction progress further dampens buyer sentiment.

7. Stagnant Job Market

The problem of low job creation looms large in India, even though the economic growth rate is predicted to be the highest. The Periodic Labour Force Survey (PLFS) by the National Sample Survey Office (NSSO) maintained that the unemployment rate in both urban and rural India combined stood at 6.1% in FY18.

A stagnant formal job market has a direct impact on the sentiment of homebuyers who have to make large investments in buying a residential property. The job market situation will eventually improve, but not overnight.

8. Millennials’ ‘No-guilt’ Towards Renting

Baby boomers and Generation X denizens who desired to own homes tend to already own them. Millennials are now the prime target clientele for buying homes.

Homeownership continues to be desirable for most Indians, but the driving reasons are more related to financial security and freedom from rent rather than for investment ROI or obtaining a status symbol. The meagre appreciation of housing over the last 2-3 years and low rental yields of 2-3% tell their own story.

Simultaneously, the status perception of homeownership has faded - especially with on-the-move millennials who prefer to rent homes in convenient locations in whatever city they happen to be.

9. DeMo Killed the Cash Component

In earlier years, real estate was the preferred means for parking unaccounted wealth (read black money). The possibility of involving large cash components was a big factor that drove housing sales to investors.

Demonetization has not eliminated this practice as intended. However, the predominantly salaried middle-class does not generate black money and now prefers to transact via transparent official channels - and end-user sales alone are not enough to revive the housing sector.

10. Growing Awareness of Other Investment Options

In the ‘golden years’ of India’s housing market, property was the default go-to option for big-ticket investment. With real estate's fading allure, investors began exploring other options and found them to quite rewarding. For instance, they can invest in a start-up with sums as 'low' as INR 10 lakhs. Many entrepreneurially-inclined Indians find the potential ROI (as high as 15% in many instances) makes more sense. Mutual funds provide good returns and the entry level is low enough to be affordable to many.

So what is required?

Lower interest rates alone will not do the job - nor will the mere reduction of GST on under-construction homes. The current slowdown on the housing market is the result of a combination of factors, many overlapping others. Consumption sentiment itself has been deeply impacted.

People will not buy property - or, for that matter, even automobiles - if renting a home and using ride-hailing services are more cost-effective and circumvent massive long-term financial commitments in an economy where sustained job security and career growth are in doubt.

Certainly, it makes little sense to hold developers and automobile manufacturers as solely responsible for the slowdown in their respective sectors. For better or worse, they are doing what they have always done – if anything, it is the customers who have changed

People will buy homes if:

  • They see more sense in buying than in renting
  • Have the financial wherewithal for a down-payment and the job security to service long-term home loans
  • Properties are affordable both in terms of price points and taxation
  • They regain trust in developers with under-construction projects
  • Returns on investment in residential property improve
Add a Comment
Please login or register to post a comment.
Ali Shaikh
Oct 1 2019 06:50 PM
Forget 2nd home...before buying a 1st home with help of a loan....just ask yourself ONE thing....is your JOB secure...for next how many years is your job secure.....post 10 years from now will you be having your job.....
Also if you are a married person and SOLE bread winner think millions of times....you have responsibilities of your parents...kids and wife....
The GREED of buying a second home and earning monthly income is also one factor which is not allowing the price of real estate to come down...
If you are staying with your parents at their home its a BLESSING.....kick off the theory of PRIVACY...one doesn't have SEX 24x7...instead go regularly to a vacation with all family members and see the beautiful parts of your country or abroad...
The over growing population of this country is a massive issue....no job growth....automation and artificial intelligence has already started to take over JOBS....few bunch of crooks don't want the ever growing CONSUMER market of this country to stop growing.....bas keep on buying a house by taking HOME LOAN...keep buying car by taking CAR LOAN.....take EDUCATION LOAN for kids higher education....keep buying INSURANCES be it car or SELF....
A time will come this REAL(FAKE) Estate will crash like a pack of cards...and all the crooks will take away all your money and abandon this country.....no enough JOBS for the millions of graduates passing every year....bas keep buying REAL (FAKE) estate...
In todays job scenario...is retirement age really 58 yrs or it is 28 yrs - 38 yrs - 48 yrs ???? is their JOB security or guarantee in private sector ?????
2-3 lakhs or more jobs have been lost.....how many jobs has the govt created....does it have guts to publish the job growth number the way U.S declares..how many jobs has the govt created ????
Sep 1 2019 09:59 PM
No steps from Government will improve the Real Estate in India. The reasons are - 1. It is massive sector related to almost everyone's personal assets and is driven by sentiments. The sentiments have turned negative and reversal of sentiments in real estate requires 15-20 years
for reversal. Even in western market - Real estate is no more 'Blue Eyed Boy'. 2. There is simply oversupply of it. Almost 4 units available for every unit demand. 3. The previous growth engine was boom in software industry - that software opportunities of indian companies have reduced considerably. 4. People have started to realise that artificial shortage of land bank was most important factor in past. But in future govt easing sell of land to PSU sector or even opening of defence land for market sell (like sale proceeds go to strengthening of defence directly) will crash the market. 5. Check rent to price ratio - still almost highest in world. SO DEAR ALL FORGET ABOVE REVIVAL. JUST DONOT BUY UPTO 10 YEARS FROM NOW.
Sanjay Kumar
Aug 27 2019 09:08 PM
I see this from different eyes. Real Estate Market is facing only a trust issue. Which is being taken care now but Real Estate Industry is not changing its selling style based on the change in buying or investing behavior of customers.
They are still following up 10 to 15 years of selling mechanism.... Sanjay Kumar www.sanjaykumar.co.in
© Copyright 2024 Morningstar, Inc. All rights reserved.
Terms of Use    Privacy Policy
© Copyright 2024 Morningstar, Inc. All rights reserved. Please read our Terms of Use above. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
As of December 1st, 2023, the ESG-related information, methodologies, tools, ratings, data and opinions contained or reflected herein are not directed to or intended for use or distribution to India-based clients or users and their distribution to Indian resident individuals or entities is not permitted, and Morningstar/Sustainalytics accepts no responsibility or liability whatsoever for the actions of third parties in this respect.
Company: Morningstar India Private Limited; Regd. Office: 9th floor, Platinum Technopark, Plot No. 17/18, Sector 30A, Vashi, Navi Mumbai – 400705, Maharashtra, India; CIN: U72300MH2004PTC245103; Telephone No.: +91-22-61217100; Fax No.: +91-22-61217200; Contact: Morningstar India Help Desk (e-mail: helpdesk.in@morningstar.com) in case of queries or grievances.