Dhanteras is the most auspicious occasion for buying gold, silver and other metals in Indian tradition. Nashik-based distributor Sachin Kharate thought Dhanteras could be a good opportunity to help his clients commit fresh investments towards their long-term goals.
To achieve this goal, he laid out the groundwork to initiate 300 SIPs 30 days before Dhanteras. He started reaching to out to his existing clients through mailers, personal letters, emailers and WhatsApp messages. In his communication, Sachin highlighted the need for topping up their investments through SIPs to take advantage of the market correction. More importantly, he nudged his clients to start SIP on the day of Dhanteras to achieve financial wellness for their future. He personally met around 100 clients.
To celebrate this special day, he decorated his office with sparkling lights along with banners promoting SIP. His clients were enthused with his idea and wholeheartedly supported him in this endeavor. Some of his not so tech-savvy clients arrived at his office at 9 pm on Dhanteras with cheques. Around 50 SIPs were created offline.
Sachin analyzed his client’s portfolios who were willing to start SIPs and recommended funds which filled the void. Also, some of his clients had set goals for which they had been falling short of investments. Some SIPs were created to fulfil these goals.
Sachin used MF Utility to punch in these transactions online. He is thankful to MFU and Karvy team who supported him to achieve this goal. “Indians buy gold on Dhanteras so I wanted my clients to allocate some savings in mutual funds this year. I reached out to my clients seeking their support to create this record in Nashik. The response was overwhelming. I received good support from MFU, Karvy staff and my staff to execute these transactions,” says Sachin.
Sachin is an inspiration for many advisers. From his struggling days as a waiter to becoming a financial adviser, Sachin has seen many ups and downs in his life. His perseverance and passion to excel has helped him build assets under advisory of Rs 26 crore in mutual funds across 300 clients.
This post is authored by Ravi Samalad.
